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Nike vs. Adidas – A Comparative Analysis on Twitter
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Business
Introduction
In the fiercely competitive world of sportswear and athletic apparel, two giants stand out:
Nike and Adidas. Both companies have created global recognition as iconic symbols.
Understanding their communication strategies on social media platforms becomes even more
crucial as companies vie for market supremacy. This research investigates Nike and Adidas
Twitter activities to uncover their strategies for digital marketing, customer engagement, and
brand promotion. By closely examining their tweets, tone, language, target audience,
promotional tactics and levels of engagement generated, this study seeks to uncover nuances and
distinctions in their communication strategies. Through our examination of industry leaders’
tweets, tone, language target audiences’ promotional tactics engagement levels this study hopes
to reveal any unique aspects that differentiate their methods; providing insights into how these
leaders use social media effectively for marketing communication purposes while offering a
glimpse of future marketing communication within an increasingly digital landscape.
Activity on Twitter
Both Nike and Adidas use Twitter activity as an essential component of their digital
marketing strategies, and to gain a thorough understanding of the brands, an examination of their
Twitter activity is indispensable (Li et al., 202 …
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