Netflix Strategy

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NETFLIX’S STRATEGIC EXCELLENCE
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TABLE OF CONTENTS
INTRODUCTION……………………………………………………………………………………………………………………… 3
NETFLIX’S COMPETITIVE ADVANTAGE: CHANNEL INNOVATION AND VALUE
PROPOSITION…………………………………………………………………………………………………………………………. 4
Channel Innovation ………………………………………………………………………………………………………………… 4
Value Proposition……………………………………………………………………………………………………………………. 4
NETFLIX’S VERTICAL INTEGRATION STRATEGY…………………………………………………………….. 5
Implications for Movie Goers or Subscribers …………………………………………………………………………….. 5
Implications for Competitors ……………………………………………………………………………………………………. 6
Implications for Netflix Organization ……………………………………………………………………………………….. 7
LOGICAL RISKS OF NETFLIX’S STRATEGIC OPTION IN DISRUPTING DELIVERY
CHANNELS AND ESCAPING INTERMEDIARIES …………………………………………………………………. 7
IN-DEPTH CONCLUSION …………………………… …
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