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[Your Name]
[Your Title]
Subject: The Importance of a Sound Communication Strategy in International Marketing.
I am writing this memorandum to highlight the significance of a sound communication strategy
in marketing a product or brand in international markets, with specific reference to our
operations at Walmart RDC. In an era of globalization, expanding our market presence beyond
national borders is vital for the growth and sustainability of our business. However, venturing
into international markets brings unique challenges, and one of the key determinants of success
in this endeavor is a well-structured communication strategy.
Understanding the Diversity of International Markets
The world is filled with different cultures, languages, and customs. Consumer behavior also
changes with each country. You can’t email someone the same way you would talk to them in
person. With this variety of people, a one-size-fits-all approach to communication has never been
so ineffective. To crack the code, we have to understand and respect local culture and consumer
preferences. If we can do that, we’ll be able to shape our message in a way that’s more relevant
and appealin …
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