Mcdonald S.edited1

Unformatted Attachment Preview

1
McDonald’s: A Global Fast Food Giant
Student’s Name
Professor’s Name
Institution
Course
Date
2
McDonald’s: A Global Fast Food Giant
I. Introduction
Working in business management requires the ability to assess the past, present, and
future of an organization. This essay focuses on the global organization McDonald, and its
strategic aspects, including business needs, organizational structure, leadership strategies, and
change management. By using resources including SWOT analysis and additional research
this paper explores McDonald’s history, its current status, and potential areas for growth.
II. McDonald’s: A Brief History
McDonald’s is a small drive-in restaurant founded in 1940 by Richard and Maurice
McDonald in San Bernardino, California. Ray Kroc, a visionary entrepreneur, later teamed up
with the brothers and turned McDonald’s into a franchise system in 1955. This move marked
the beginning of exponential growth and innovation. Key milestones include McDonald’s
global expansion with the opening of its first franchised restaurant in Des Plaines, Illinois in
1955, the introduction of the iconic Big Mac in 1968, and the Happy Meal in 1979, a symbol
of the brand’s adaptability and marketing genius (“McDonald’s”, 2023).
III. SWOT Analysis
Conducting a SWOT analysis helps to identify strengths, weaknesses, opportunities,
and threats. Business Source Complete and Gale Business: Insights provide insights into
McDonald’s SWOT analysis. Strengths such as strong global pr …
Purchase document to see full attachment

Don't use plagiarized sources. Get Your Custom Assignment on
Mcdonald S.edited1
From as Little as $13/Page