Gerisch Consolidated sold 22,090 units of its only product last period. It had budgeted sales of 25,240 units based…

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Gerisch Consolidated sold 22,090 units of its only product last period. It had budgeted sales of

25,240 units based on an expected market share of 25 percent. The sales activity variance for the

period is $592,200 U. The industry volume variance was $327,120 U.

Required:

a. What is the budgeted contribution margin per unit for the product?

b. What is the actual industry volume?

c. What was the actual market share for Gerisch?

Note: Round your answer to 1 decimal place (i.e. .123 as 12.3).

d. What is the market share variance?

Note: Indicate the effect of each variance by selecting “F” for favorable, or “U” for unfavorable.

If there is no effect, do not select either option.

Expert Answer:

Answer rating: 100% (QA)

a Computation of Contribution margin Contribution Margin Sales Activity variance Actual Sale Budge

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