Arabic Stats Copy

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This chapter highlights the results of statistical analysis and interprets the findings. The 100
respondents in total responded to a questionnaire. During sorting out the questionnaires, 10
responses out of 100 responses were excluded as respondents mention they do not follow
any social media influencers. The study sample was then ended up with 82 responses after
eliminating incomplete questionnaires.
This simple method was selected for the study to analyze the cause and effect relationship
between social media influencers’ perceived credibility and the followers’ attitude towards
influencers with brands these influencers promote. In mediating role of followers’ loyalty
towards the social media influencers between the social media influencers’ perceived
credibility and the their intention and attitude towards celebrities.
VARIABLES
AGE
MOSTLY MALE/
MOSTLY FEMALE
AMOUNT
NIL
Trustworthiness 17 – 39
Mostly female
62
38
Followers
28 – 60
Mostly male
78
22
15 – 46
Mostly male
67
33
Reliability
14 – 32
Both
43
57
Perceived
13 – 38
Mostly female
39
61
loyalthy
Followers
attitude
credibility
The above table therefore explains how individuals …
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